Monday, January 30, 2012

Video: Toyota returns to Super Bowl with "It's Reinvented!" Camry commercial

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2012 Toyota Camry 'Reinvented' Super Bowl commercial screencap

You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We're finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry, and we think it's amusing enough to be worthy of The Big Game.

This is a continuation of the reinvention theme introduced in the first 2012 Camry ad last year, and this commercial adds some comedy, a welcome change from Toyota's typically sober marketing campaigns. Toyota will also air a second 30-second spot during the NFL's championship game. Check it out in long form (along with the official press release) after the jump.

Continue reading Toyota returns to Super Bowl with "It's Reinvented!" Camry commercial

Toyota returns to Super Bowl with "It's Reinvented!" Camry commercial originally appeared on Autoblog on Mon, 30 Jan 2012 03:00:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/01/30/toyota-returns-to-super-bowl-with-its-reinvented-camry-comme/

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