The local commerce industry as represented by daily deal sites like Groupon and LivingSocial is still barely learning to walk, even though Groupon has 10,000 employees
and LivingSocial has 5,000
. While the two companies look nearly identical today, don't be surprised if they diverge. LivingSocial CEO Tim O'Shaughnessy reminded me in a conversation last week that "a lot of people lumped eBay and Amazon together 10 years ago" because they both were "ecommerce" companies.
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