Friday, January 27, 2012
What Apple Should Do With Its $100 Billion In Cash: Buy Hollywood
"Kill Hollywood," is the latest battle cry from Silicon Valley. If you are Paul Graham, that's not a bad way to motivate young would-be founders to create new startups. But what if you are Apple, trading spots with Exxon on any given day for the most valuable company in the world, with nearly $100 billion of cash in the bank, looking for the next industry to overturn to keep fueling your growth? There aren't that many new markets out there that can make a difference to Apple at this point. Hollywood is one of them. If you are Apple, however, you don't want to kill Hollywood. You want to buy it.