Tuesday, March 20, 2012
HTC, Where Innovation Is Bought (And That’s A Good Thing)
HTC’s is the Cinderella story of the mobile market — they’ve gone from low-key provider of Windows Mobile hardware to Android-powered smartphone titan within the span of just a few years. Impressive as that is, HTC has done much more than just push out smartphones. In the past year alone, HTC has inked big deals with Beats Audio, Dropbox, and LogMeIn, with rumors of a potentially final MOG acquisition swirling around to boot. It’s pretty clear what HTC is trying to do here: they’re trying to buy an entire ecosystem for their devices, and frankly, good on them for it.