As Groupon weighs a $5 billion+ acquisition offer from Google and LivingSocial is believed to be about get a $100 Million to $150 million cash infusion from Amazon, it is instructive to look at the difference between the two companies. Hitwise looked at a 81 group-buying sites and came up with the chart above, which shows that Groupon commands 79 percent of U.S. visits to the group buying category, whereas No. 2 site LivingSocial only has an 8 percent share. This is what market leadership looks like, and explains why Google may be willing to overpay for Groupon. In general, the Internet coalesces around market leaders for different categories?the gorillas. And the gap between No. 1 and No. 2 is usually vast. It was true in auctions (eBay), e-commerce (Amazon), search (Google), and social networking (Facebook). And it will happen in social commerce as well.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/Tyuulgk1jEs/
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