Tremor Media Coughed Up At Least $65 Million For ScanScout
Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum. Now, thanks to this SEC filing, we know they spent at least $65 million on the merger. If the transaction was all stock, that's the purchase price. If the agreement also included partial payment in cash, that means the purchase price was actually higher that that.