Wednesday, July 11, 2012

How Not To Deal With The Media Part 94: Entitlement Edition

PRFailWe interrupt our normal programming to bring you a behind-the-scenes glimpse into the daily lives of your friendly neighbourhood tech writer. Now, over the years TechCrunch has grown up a little more, but even to this day we enjoy being a little punchy from time to time. Why else do you think we have a "Drama" category? But day-to-day we try to act professionally, even when things don't go to plan, as they often do. One of those "things" can sometimes be a problem with the ever-present "embargo" on a story. Now, I don't need to remind long-time regular readers that we've had our problems with them in the past. Indeed, "Death to the embargo" tends to sum up our general sentiment on the matter. But it's 2012. And we like to review these things on a case-by case basis. One of those cases is [sometimes, not all mind] when a small startup is trying to make its way in the world. And the other day I was faced with such a decision. A chap called Uriah Av-Ron of approached me with an embargo for a story.


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