Friday, July 27, 2012
Follow Me: Google Makes Remarketing Easier For Advertisers, Connects Analytics And Display Network
Whenever you see the same ad for a shopping site you just visited pop up across the web, chances are that's not a coincidence but a remarketing effort by that site. These sites often offer users who abandon their shopping carts a discount to lure them back, for example, but the only way to get a hold of them once they have left the site is to target ads to them on other properties around the web. Google today announced that it is bringing its Google Analytics and Google Display Network closer together to give advertisers an easy to use option to remarket to very specific audiences who have visited their websites. This new service, says Google, simplifies the remarketing process and gives its advertisers more flexibility and "new ways to connect with [their] target audience."