Sunday, July 15, 2012

DirecTV’s Latest Message To Subscribers: A Plea For A La Carte Pricing?

directv mike whiteDirecTV and Viacom continue to be embroiled in a nasty fight over carriage fees, with consumers still unable to view networks like MTV, Nickelodeon, or Comedy Central after several days. Both sides have taken to the web -- and Twitter -- in recent days, as they attempt to win over public support. In Viacom's case, the cable programmer is trying to put pressure on DirecTV by urging customers to switch providers while its networks remain dark. But in the latest volley from DirecTV, CEO Mike White explains the satellite provider's side of things, with a video message that appears on YouTube.


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