Saturday, June 16, 2012

Target Practice

20120616-014914.jpgWhat Apple is signaling with its WWDC announcements is an adoption of this Netflix/iTunes streaming model to the technology business. Built on push notification and the intersection of Siri, Maps, and AirPlay, the next season (iOS 6) begins in the fall, crescendoes with iPhone 5, and then accelerates with software (apps) that harvest the efficiencies and user comfort with the new media consumption model. Cars add buttons for directions, gas, food, group swarming around location-based deals for products, and authority-based recommendations on store-and-view media strategies.


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