Top Domains: ViSalus Dishes Out $825K To Buy ?Challenge.com? & ?Vi.com?

Domain names are important, and some might even say that a premium, memorable domain name is priceless. Wherever you fall, tough to argue against businesses moving to scoop up short, descriptive domain names that are easy to remember. It can give your business, customers, and search engines a simple and quick way to find you, along with brand protection and an increase in traffic, not unlike prominent placement in the yellow pages or the local shopping mall for brick-and-mortars. Today, we've learned that ViSalus Sciences, a direct sales "health transformation company" that distributes weight management and nutritional supplement products, has entered the shortlist of pricey domain name buyers, announcing today that it has acquired "challenge.com" and "vi.com" for $500,000 and $325,000, respectively.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Y9MGqPpsT8I/

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