Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing
The Internet has been the most disruptive vehicle in modern memory, changing everything from the way we buy shoes to the way we connect with friends. The profession of marketing has no less transformed over the last two decades. As social platform adoption became prolific, growth hacking spawned and changed the way startups thought about marketing and growth. With an emphasis on data, product, and being “lean”, growth hackers are challenging the underlying assumptions of marketing.