Thursday, September 27, 2012
Facebook Mobile News Feed Ads Are Popular And The Best Way To Buy Fans, Ad Tech CEOs Confirm
Facebook mobile news feed ads are a hit with advertisers and they're the most efficient way to purchase Facebook fans, say five out of five leading Facebook ad-buying software startups. The data comes from a news study by AdParlor that I've verified with leaders of four competing Facebook ad platforms / services TBG Digital, Optim.al, BliNQ Media, and Nanigans. Pay for a Like through ads and you can market to someone free forever more. With the highest click through rate (CTR) 1.037%, and the second highest conversion rate (CVR) of 65.76%, Facebook's mobile ads are the best bang for your buck. That's a strong sign that Facebook has the potential to turn small screens into big revenues.