Thursday, September 27, 2012
Watch Out Ecommerce, Facebook Turns Karma Acquisition Into ‘Gifts’
Facebook today launches Facebook Gifts to make ecommerce more convenient. It turns user data into suggestions for gifts to buy right from where you spend your time, and without a friend's address. Facebook earns a percentage of sales when you use it to buy friends physical products or digital gift cards for their birthday, wedding, or other special occasions. Starbucks, Uber cabs, Warby Parker glasses and products from over 100 other partners can be purchased over desktop or mobile for friends who'll receive them as digital gift cards or physical shipments. You can even buy Gifts for yourself.