At this year's overcrowded and overhyped SXSW conference in Austin, one of the few startups to break through the noise was group text messaging app GroupMe. How did GroupMe win SXSW? Grilled cheese. The company rented an outdoor food shack for something like $10,000 and turned it into the GroupMe Grill with free grilled cheese sandwiches and beer. The grilled cheese, says co-founder Steve Martocci in this episode of Founder Stories, was "an homage" to Phish concerts, where grilled cheese sandwiches are consumed in large quantities (watch the video above). The GroupMe Grill became a meeting point for attendees of SXSW, and it was one of the places everyone was taking photos of on Instagram (one of the other "winners" of SXSW). All in all, two million text messages were sent through SXSW groups during the week of the event.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/Twi6lbESYcA/
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