Thursday, September 20, 2012
Report: Chrysler trademarks 8 Mile, ProMaster
Chrysler has been busy at the trademark office. Allpar.com reports the manufacturer has laid claim to a stack of new names, including Detroit Motor Works, Wrangler Freedom Edition, 8 Mile, Crossroad and Chrysler 100, as well as Ram ProMaster and the Ram ProMaster City. The automaker has made no secret of the fact that it wants to build a new small car, and that the machine will almost certainly ride under the Chrysler 100 banner. Dealers reportedly got a closer look at the vehicle at a recent gathering in Las Vegas.
Likewise, the two ProMaster names are little surprise, as Fiat intends to give the Ford Transit and Transit connect some competition with its own European-style Ducato vans. Now it looks as if those will come with Promaster badges.
But, names like Detroit Motor Works, 8 Mile and Crossroad all leave the door open for some speculation. Allpar.com also reports Chrysler has laid claim to Active Air, which it speculates may be applied to the company's variable valve timing systems.Permalink | Email this | Comments