Friday, September 28, 2012
Paris: 2013 Fiat 500 Abarth Fuori Serie puts customization program on display
Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like Ferrari, Rolls-Royce and Porsche. It's not often that a manufacturer of, shall we say, a more humble stature, offers this type of vehicle personalization. Nevertheless, that's exactly what Fiat is doing with its "Fuori Serie" program.
The Italian automaker's new personalization program is being offered only for Abarth models, and is represented at the Paris Motor Show by the Fiat 500 Abarth Fuori Serie, a stunning reinterpretation of the Fiat Abarth 131 Mirafiori "Olio Fiat" livery that debuted at the 1976 Monte Carlo Rally. The matte yellow-and-blue colors of the livery are the most striking aspect of the car, but walking around it reveals other details like a hood that features a NACA duct on one side and louvered vent on the other, the highly polished wheels with yellow center caps that match the painted Brembo brake calipers, and lastly, the special "Fuori Serie" and "695" badging. Along with colors and finishes, Fuori Serie vehicles also get a special 180-horsepower tune of Abarth's 1.4-liter turbo that normally leaves the factory with 160 hp.
The 500 Abarth Fuori Serie is just one example of what a customer can create using Fiat's new program, which starts by choosing one of two customization collections: Heritage or New Wave. The car you see here came from the Heritage collection, which draws its colors, materials and finishes from Fiat's motorsports exploits. The New Wave collection, meanwhile, draws inspiration from the "modern world." We're not quite sure what that means, but hopefully Fiat will show up at the next international auto show with another Fuori Serie car to explain.Permalink | Email this | Comments