Sunday, September 2, 2012
How Apple And Google Could Make QR Codes Mainstream
Editor’s Note: Brenden Mulligan is an entrepreneur and product designer who created Onesheet, Webbygram, TipList, ArtistData, MorningPics, and PhotoPile. You can find him on Twitter at @mulligan. QR codes are everywhere. Frustratingly everywhere in my opinion. Countless companies put them on marketing materials, but not a single person I know actually scans them. I'm friends with lots of smartphone owners, and I've literally never, ever seen someone pull out their phone and scan a QR code. There are even a handful of startups that consider QR codes part of their core offering to small businesses. They're relying on people actually scanning these stupid things for their products to work. Silly. However, as negative as I am about them, QR codes actually make a lot of sense.