Thursday, September 13, 2012
Amazon, Apple Top Mobile Retail Customer Satisfaction
For the first time, customer experience analytics company ForeSee has begun measuring mobile satisfaction when it comes to the retail experience. As you may know, ForeSee has been measuring online retail satisfaction for some time now. According to ForeSee's report, Amazon, Avon and Apple are the top mobile sites in terms of customer satisfaction (both on smartphones and tablets). Overall satisfaction with the mobile experiences of 20 of the largest online retailers registered 79 on the Index’s 100-point scale, with scores ranging from 76 to 84. Almost half of the measured retailers scored 80 or above, which ForeSee considers to be a benchmark for excellence. Amazon topped the list at 84, followed by Avon (83) and Apple (82).