Sunday, August 26, 2012
Official: DOT teams up with Fox's Glee against distracted driving [w/videos]
In attempt to combat car accidents and fatalities caused by distracted driving, the U.S. Department of Transportation and the Ad Council have teamed up with the hit Fox television show, Glee, to produce a pair of public service announcements aimed at younger drivers. These PSAs were introduced as a part of the "Stop the Texts. Stop the Wrecks." campaign that attempts to raise awareness to the danger of texting and driving.
The PSAs show Quinn Fabray, a character on Glee (played by actress Dianna Agron), driving while attempting to read a text before consequently being involved in a severe accident - the footage is taken from an actual episode of the show. According to NHTSA, about 10 percent of all traffic fatalities in 2010 were caused by distracted driving, pointing out that reading a text can distract a driver for around five seconds.
These PSAs were released on the same day that NHTSA announced a new federal program that would give grant money to states that have bans against distracted driving and/or texting while driving. As a part of the Moving Ahead for Progress in the 21st Century Act (MAP-21), states that have primary laws against distracted driving can be awarded up to $17.5 million. Secondary laws - which require police to pull the vehicle over for another violation to ticket a driver for distracted driving - do not qualify for the grants.
Scroll down to view the two Glee PSAs and NHTSA's press release.Permalink | Email this | Comments