Friday, August 31, 2012
HBO Takes On Netflix In The Nordics, With Its Own Streaming Video Service
HBO is going to launch its first significant over-the-top offering, and it's going to do so in one of the same markets as Netflix. The service, called HBO Nordic, will be launched in Denmark, Sweden, Norway, and Finland in mid-October, and could provide some interesting competition to Netflix, which will also soon be entering that region. HBO Nordic is a joint venture between Home Box Office and Parsifal International, which will help bring the company's original programming to the region. Viewers in the Nordic states will have multiple ways of getting HBO Nordic: it will launch a premium, 24-hour live channel that will be distributed through local TV providers. But HBO Nordic will also be available direct to consumers as an on-demand, over-the-top video offering that will cost less than €10 per month.