Saturday, July 30, 2011

Report: Audi settles Chrysler Eminem ad infringement argument [w/video]

2012 audi a6 avant commercial screenshot

Audi and Chrysler looked ready to tussle over the German automaker's European commercial for the 2012 Audi A6 Avant. The commercial spot in question had many accusing it of being a bit too close to the Chrysler "Imported from Detroit" campaign that kicked off with Eminem selling the world on Detroit and the automaker's new 200 sedan. What could've been a negative battle has, in fact, become quite a positive for the city of Detroit.

The two automakers won't reveal specific terms of their settlement, but both state that the end result was reached amicably. As a result of their agreement, Audi is going to spend some cash on projects that work directly towards the revitalization of the Motor City.

Need a refresher on both ads? Click past the jump to watch both.

Continue reading Audi settles Chrysler Eminem ad infringement argument [w/video]

Audi settles Chrysler Eminem ad infringement argument [w/video] originally appeared on Autoblog on Fri, 29 Jul 2011 14:00:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/07/29/audi-settles-chrysler-eminem-ad-infringement-argument-w-video/

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