Greylock-Backed Citrus Lane Helps Parents Discover ‘Best Of’ Products For Little Ones

The dawn of subscription commerce has spawned a number of startups in technology including BirchBox, Kiwi Crate, Babbaco and many others. Citrus Lane is one of the latest startups to tackle the model, which sends a box of kiddie goodies to members each month. The startup is focused on parents as the client, and aims to help moms and dads discover interesting and 'Best Of' products for those expecting babies, as well as for newborns to three-year-olds. Each month, Citrus Lane will send parents a box filled with user-tested and vetted toys and products for babies and toddlers. Each month has a theme. So for example, March's theme for the baby box was "Dining Out With Baby," and included snack cases, a sippy cup, apple crisps and baby food. The startup prides itself on delivering organic and natural products.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/gkX14Iq7V2k/

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