
Many magazine publishers see the iPad as their salvation. Five of the big ones (Conde Nast, Hearst, Meredith, News Corp., and Time Inc.) banded together to create a joint venture called
Next Issue Media, and today the company is launching its Android app. CEO Morgan Guenther (
formerly president of Tivo) says that despite all the excitement about bringing magazines to tablets, the current system is lacking — specifically, the need to download a new app for every magazine. Gone is the "newsstand" feeling of walking into a store and browsing a rack of titles. Instead, it's like you're ushered into a windowless room where you can read a copy of Wired. Want to read The New Yorker? You'll have to leave for another room.
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