Verizon Welcomes Users To The Opt-Out, Ad-Targeting Party

Verizon Wireless finally got around to sending a polite email to customers informing them that everything they do on their phones is now used to target them with ads. Privacy policy changes implemented last month allow it to employ browsing history, search terms, location,�app and feature usage, and demographic information it buys from other companies to power targeting.�At least Verizon didn't title the notice "Greater Choice" like Google did this week. Users can opt out by phone or Verizon's website. Still, I see an alarming trend developing. Major digital service providers are implementing opt out data grabs, and their peers figure, "Why can't we be evil too? Worst case is the government stops us all."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/4hTAm1l_Bv4/

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