When it comes to building a web startup, the devil's often in the details. And keeping track of those details ? be it how far users get in your signup process, or how often they're clicking a certain button ? can be a real pain. Mixpanel�is a startup that's looking to solve that problem by giving sites an easy-to-integrate analytics solution. And today it's announcing that it's raised another $1.25 million from an all star roster of investors, with new investors including Sequoia Capital (Jim Goetz and Roelof Botha) and Keith Rabois. That's in addition to existing investors Max Levchin and Michael Birch, who are themselves experts at tracking viral data. The company previously participated in Y Combinator and raised $500k from Birch and Levchin in Feburary 2010. Unlike traditional analytics services that focus on page views and uniques, Mixpanel is all about on-page actions: how many times users are activating a feature, how far in a flow they're getting, and so on. All of this is tracked in real-time.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/rCwP9ZuPCGg/
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