cyrenepenya: Apple Store celebrates 10th anniversary with 2.0 experience, iPads locked in Lucite (video)

Monday, May 23, 2011

Apple Store celebrates 10th anniversary with 2.0 experience, iPads locked in Lucite (video)

We already wished the Apple Store a happy 10th anniversary, looking back to see what's changed (and what hasn't) in a decade of retail presence. Now Apple's tweaking things even more, launching the so-called Apple Store 2.0. iPads have been scattered throughout, deployed to run as mini-kiosks and providing information about various products on display. Users can learn more about any particular gadget on the tablets, figure out pricing, and even hit a button to have a sales associate swing by -- for when turning around and saying "excuse me" is just too much work. The new system has already launched in Australia and, while it's hardly the shocker some thought Cupertino might unleash on us and certainly won't revolutionize your retail experience, it's better than a dusty 'ol YouTube video.

Update: We ran down to the 5th Avenue Apple Store and took a look-see. Check out some pictures in the gallery here, then join us after the break for our own video and for some impressions.

Gallery: "Smart Signs" Apple Store 5th Ave. NYC