We're in the midst of a very important race�that could help dictate the future of location-based services. But instead of the usual Silicon Valley weapons of engineering talent and network effects, this one is a bit less technical. It's all about stickers. Head to the Macy's in downtown San Francisco right now and you'll see a prominent sticker at the entrance prompting you to check-in using Facebook to get a special deal. That's pretty impressive given that Facebook only launched its its deals service a week ago. And it's only a taste of what's to come ?�expect to see many other large retailers start to slap on Facebook's stickers as the social network flexes its biz dev muscles. These windows stickers aren't anything new. Yelp is probably the best known web company to use the tactic, and has long distributed stickers to businesses with the slogan "People Love Us On Yelp!". And over the summer, Foursquare began distributing its own stickers that prompt users to check-in. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/AEbNEdR8TWI/
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