Sunday, November 21, 2010

Google branches out into machine-curated high-fashion with

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Representing its first chic service, Google has just launched In true Google style, Boutiques parses hundreds of thousands of products to produce a personalized shopping experience that's tailored just for you. Interestingly, there's no sign of an accompanying Android app -- only an iPad app [iTunes].

Boutiques uses 'fashion rules' garnered from high-fashion taste-makers -- designers, fashion bloggers, stylists and celebrities -- to produce a wardrobe of clothes just for you. Have a quick step through the Stylyzer to discover your favorite style of clothes -- or take a look at the wondrous array of dress styles that you can choose from.

Of course, the ultimate goal is to shoehorn you into buying merchandise. Once you're done filling in your loved (and hated) styles of dress, top, bottom and shoes, you're shown to your storefront, which is full of perfectly-picked items of clothing with all the right accessories. Take a look at my storefront, if you can't be bothered to sign up and click through each of the steps.

Sadly, Boutiques only offers female clothes at the moment -- and the products it lists are all from American stores. Still, it's early days -- I'm sure Google has lots more in store.

Google branches out into machine-curated high-fashion with originally appeared on Download Squad on Wed, 17 Nov 2010 07:30:00 EST. Please see our terms for use of feeds.

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