Sunday, November 28, 2010
The Myth Of Serendipity
Editor's note: Henry ?Hank? Nothhaft, Jr. is the co-founder and CMO of Trapit, a virtual personal assistant for Web content still in private beta that was incubated out of SRI and the CALO project (as was Siri, the conversational search engine bought by Apple). One of the most interesting concepts to emerge in media and tech lately is that of ?serendipity??showing people what they want even if they didn't ask for it. Despite its seemingly ubiquitous invocation, however, the concept of serendipity remains ill-defined and put forth as some vague panacea for a slew of emerging innovations hoping to attract new users in droves. �What is needed is a closer look at what we actually mean when we talk about serendipity.