Addvocate: Salesforce’s Former Head Of Social Marcus Nelson Preps A New Social Enterprise Startup

Marcus Nelson, co-founder of customer service startup UserVoice, left his role as head of social media at Salesforce.com back in April to start a company called Addvocate — and now he's starting to talk about what he's up to. When I met with Nelson yesterday, he gave me a quick demo of the initial product (currently in private alpha testing) and talked about his broader vision. He says the idea came from his work at Salesforce, where convincing his coworkers to share content on Facebook, Twitter, and other social sites was always a bit of a struggle — a complaint he's heard from other companies. The problem is that "share this blog post!"-type requests usually come at the wrong time, like when someone is just trying to read through all of their email or catch up on all of their updates on an internal social network like Chatter. Sometimes, they're even passed along via Excel spreadsheets (ouch).

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