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Wednesday, June 1, 2011
Twitter Ads: ?The Perfect Wet Dream of Every Marketer.? So Why Are There Only 600 of Them?
Dick Costolo just wrapped up his keynote at All Things D. It wasn't livestreamed, so for those of you who missed out, there were some interesting tidbits about user numbers, defense of Twitter's stewardship of its developer community and some hints about the ad business. Rather than any newsy bombshells, my biggest takeaway was what I've written before about Twitter's third CEO in its short corporate life. Costolo brings much needed operational rigor, business focus, and methodical process to a chaotic, culturally-transformative company that could have fallen into a MySpace-like trap of celebrity cache, runaway spam and buzz that outstripped business potential. But it's come at the cost of sheer product visionary that both Jack Dorsey and Evan Williams had in spades, and Twitter is still waiting for that visionary to fill the void.
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