Monday, October 1, 2012
Windows Phone Is Taking Share From RIM, But It’s Still Nowhere Near Breaking Through The Android/iOS Stronghold: Research
Kantar Worldpanel ComTech, the WPP-owned market research group, today released its latest 12-week smartphone sales figures across the key markets in Europe, the U.S. and elsewhere, and the figures show that Microsoft's Windows Phone platform is definitely making some progress, and in at least one case, in Italy, overtaking RIM as the fourth-largest smartphone OS in terms of actual sales. But it has a long way to go before getting enough critical mass to challenge the combined dominance of Google's Android and Apple's iOS in the smartphone race. Combined, the latter two are currently accounting for 93% of sales in markets like the U.S. Kantar Worldpanel analyst Dominic Sunnebo tells TechCrunch that smartphone penetration in the UK is now at 57.6%, while the U.S. penetration is 42% (that includes both prepaid and postpaid).