Monday, October 8, 2012
Social Commerce Network Lockerz Raises Another $7.5 Million
Social commerce network Lockerz, which just lost its founder and CEO Kathy Savitt to Yahoo, has raised $7.5 million in new funding, according to an SEC filing. A spokesperson for the company confirmed the new funding, and said the round was raised from existing investors. The filing lists both Kleiner Perkins and Liberty Media. Other investors in the company include Live Nation and DAG Ventures. This new infusion brings Lockerz' total funding to nearly $80 million. As we've reported in the past, Lockerz revolves around the idea that influencers within a social network can become brand and content advocates and affect the behavior of their friends. The network, which says it is seeing 45 million monthly uniques, is primarily targeted towards men and women ages 13 to 30, attempting to build a community of trendsetters and tastemakers who love to shop, play and connect on the Web.