Blockbuster videogames have seen some mighty advertising efforts in recent years, but the one a lot of gamers will point to as the most affecting is Halo 3’s ‘Finish the Fight’ - a campaign which comprised a series of mock interviews with survivors of important battles in which they had witnessed the awe-inspiring antics of Master Chief as he lead his side to victory against all odds.
The centrepiece of this campaign was a fly-through of a diorama depicting an epic battle, set to moving piano music composed by series-long musician Martin O’Donnell.
The fact that I can recall this campaign in an instant from the recesses of my memory means it had an incredible, lasting impact. With Halo 4, Microsoft and series steward 343 Industries are looking to do it all over again.
In the lead up to the release of Halo 4 on November 6th this year, Microsoft will release a new web series titled ‘Forward Unto Dawn,’ a live-action series of videos that will make their debut appearance on Machinima and Halo Waypoint. More details on the series are expected to drop at San Diego Comic-Con in July.
Variety reports that ‘Halo 4: Forward Unto Dawn’ will mark Microsoft’s “largest investment” in a live-action project to date, and will be split up into five weekly episodes, each of which will run roughly 15 minutes long.
The aim of the series will be to tell the story of a young UNSC (United Nations Space Command) cadet who, after being inspired by the actions of Master Chief, goes on to become a leader aboard the space faring vessel UNSC Infinity. This new character (the young cadet) will be included in the storyline of Halo 4.
If it’s anywhere near as affecting as the Halo 3 ‘Finish the Fight’ campaign, we can’t wait to see Forward Unto Dawn!
Until further details arrive, and the debut of the series in late September/early October, here’s your first teaser image for Forward Unto Dawn:
For a bit of excellent nostalgia, here’s that original, amazing Halo 3 Diorama advert - it still holds up: Believe!
Halo 3 - Believe TV Spot