Monday, July 11, 2011

BMW opens Art Car collection to the public with virtual gallery [w/video]

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BMW 3.0 CSL by Alexander Calder
BMW 3.0 CSL by Alexander Calder - Click above to watch the video after the jump

Nobody does Art Cars quite like BMW. Others try, from time to time, sure. But over the past 40 years, the Bavarian automaker has collaborated with world-renowned artists to create no fewer than 17 unique art cars, each a work of art in its own right.

One of the things we love the most about BMWs art cars is that, as creative as they are, they're not just for show. Many of them have been raced, and raced hard - from the first 3.0 CSL painted by Alexander Calder (pictured above) to the latest M3 GT2 by Jeff Koons.

Unfortunately, while the cars have gone on display in galleries and museums around the world, seeing all 17 in one place is a rarity. So to celebrate the 40th anniversary of the art car program, BMW has put the entire collection online. Each car gets its own exhibit and film highlighting its creation, all laid out in a virtual museum.

There's also a forty-minute video on the history of the program, a short synopsis of which we've got in the clip after the jump along with the full press release, along with a smattering of official images in the first gallery and our own photos in the second gallery from when four of the collection's finest came to LA. Click on to check it out, and follow the link to BMW's online art car exhibition.

Continue reading BMW opens Art Car collection to the public with virtual gallery [w/video]

BMW opens Art Car collection to the public with virtual gallery [w/video] originally appeared on Autoblog on Mon, 11 Jul 2011 14:00:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/07/11/bmw-opens-art-car-collection-to-the-public-with-virtual-gallery/

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