Friday, August 31, 2012
biNu Socializes Its Feature Phone App Platform
biNu, a startup backed by Eric Schmidt's TomorrowVentures, allows owners of feature phones and lower-end smartphones to access apps like Facebook and Twitter. Now the company is getting more ambitious on the social networking side. CEO Gour Lentell tells me that it wasn't really his plan to build a social network. Instead, biNu focused initially on making content accessible — whether it's Wikipedia, the Bible, or a news site like TechCrunch. But users wanted to share and interact around the content, so biNu has been slowly adding social features over time, until the team realized that it was becoming "fully social," Lentell says. A few weeks ago, the company launched its own social app on biNu home screen, and next week, it's adding the last big piece, a news stream where you can follow updates from other users.