Monday, January 16, 2012

Ferrari branding expands again, now includes headphones

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Ferrari by Logic3 headphones

Ferrari isn't shy about slapping its logo on just about anything it thinks it can sell to fans that will never be able to afford one of its cars. We've seen phones (plenty of them), computers, a home gym... and now, headphones and iPod speaker docks.

This new deal with Logic3 features six different lines of headphones and earphones and two distinct speaker docks. Logic3 has divided its offerings into two lines: the Cavallino Collection, which is influenced by the Ferrari road cars, and the Scuderia Collection, which is inspired by Ferrari's F1 racing team.

As is common with these licensing deals, Logic3 promises that it has worked closely with Ferrari to ensure "the marque's characteristic style, design and personality are captured within every product."

Perhaps more of a concern here is how closely Ferrari has worked with Logic3 to insure that these new audio products are of a high quality. We'll note that Logic3 is not Grado Labs, and its reputation among the audiophile community is virtually nonexistent - a search of Stereophile's website, for instance, didn't turn up a single mention of the brand.

To read the full press release, click past the jump.

Continue reading Ferrari branding expands again, now includes headphones

Ferrari branding expands again, now includes headphones originally appeared on Autoblog on Sun, 15 Jan 2012 09:33:00 EST. Please see our terms for use of feeds.

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